How many posters do I need for my postering my event?
A-Z postering can advise you on this, in most towns your poster advertising campaign needs about 100 posters for every 10,000 people….For example a town of 60,000 people needs around 600 shop posters.
This formula does not work for postering campaigns in large metropolitan areas.
Why do I need discount vouchers for event’s poster campaign?
It’s the shop keepers window after all and it’s their choice if they want to let you display a poster in their shop window, the better the offer on the voucher the longer the posters tends to stay in windows.
How big should my posters be?
Your event can have a poster campaign using one size of posters or various sized posters, larger posters have more impact but smaller posters often get consent in shops where the larger posters don’t. For the best poster campaign we can distribute various sizes always trying to get the large poster displayed first but then trying the smaller posters if they say no…this postering system is a very effective way getting your advertising in as many outlets as possible.
Can I choose to limit my poster campaign to one poster per shop?
We believe that the most effective event publicity is created by high impact postering campaigns, this means and always has meant letting our billers (poster distributors) have artistic licence while displaying the posters…however we do offer the option for only one poster per shop if this is the type of poster campaign you want.
Will my poster be put back to back in every shop?
We advise all our clients to use double-sided posters for their poster campaigns so for a small increase in the cost of printing the posters your event gets a lot more impressions as we don’t charge anymore for the poster distibution however if you choose to use single sided posters for your poster campaign then your event’s posters will only put back to back in certain places where the facing in posters will be very effective. i.e, Cafe’s, Pubs, hairdressers and take aways. these are places where people are sitting down or waiting and will take time to read your posters. All our poster distributors are trained to only back to back in these situations.
Can I have my posters thinned down to cover a larger are?
No!!…At A-Z postering we are proud of the poster campaigns and event postering we do for our clients and this means trying to get a poster in every shop and distributing posters down every shopping area and backstreet shop a, we are not prepared to compromise the quality of our poster advertising work.
Can I choose to have no fly posting in my poster campaign?
Yes. A-Z Poster Distribution in certain cases but by no means all we believe a small amount of fly posting adds impact to an effective poster campaign however we understand that some clients would rather not have any fly posting in their poster campaign so we offer this option if required.
Cost of Advertising
As we offer a bespoke advertising service our and every advertising campaign is different the cost of our advertising prices vary depending on a variety of options. However our advertising prices are very competitive and we can usually beat any like for like quote.
For your no obligation quote please contact us today using the contact form provided or give us a call.
Poster Distribution, Carters and Beyond
Poster distribution and event publicity has been in our founder Zed’s blood since he was a kid. He grew up on Carters Steam Fair and has been involved in running, promoting and advertising events all his life. One of his first jobs in event publicity was handing out leaflets dressed as a clown aged about ten. Over the years he became more and more involved in advertising the fair until taking over all the poster distribution in the early 90’s. Carters Steam Fair was a huge success over the years, much of this success was due to the unique advertising skills of Zed. He did this until 2009 when he left the fair and later founded A-Z Poster Distribution in 2010. Zed is very proud of where he came from and although no longer involved is very proud of Carters Steam Fair.
He believes he benefits from seeing the effect of a good poster campaign from seeing it from the clients side as Zed also ran fairground rides and stalls on the fair. Although unlike other billers (poster distributors), while Zed was at Carter’s Steam Fair he was only doing the billing for one company. He was well-known and respected for his poster distribution skills throughout the fun-fair and Circus community.
On Carters Steam Fair Zed had a team of poster distributors he called on to help him put up the posters for the fair. Some have stuck with him and are an integral part of A-Z Poster Distribution.
A-Z Poster Distribution today
Today we provide poster distribution campaigns and event publicity for not only many fun fairs but also for circuses, wrestling shows, theatres, festivals, truck shows, concerts, firework displays, markets, council events and just about anything you can advertise with posters!