Well-designed posters can make a world of difference to the success of your event. The design of the event’s poster is often intentionally cryptic. Sometimes, poster campaigns use straightforward poster designs. Large letters and bold colours are chosen to give the maximum impact. More often than not, it is about getting a good balance of style and impact. Keeping the main points obvious is a vital part of poster design.

The title and advertising slogan for the poster campaign are essential. Also, the date and the event’s venue. These crucial bits of information should be instantly visible on your poster. Keeping the information on the event’s poster to a bare minimum helps to reduce clutter. If using more than a few words on your poster, it’s best to use both capital and lowercase lettering. Capitals on the poster are best used for emphasis or to attract the attention of a passerby. Lettering should be correctly spaced, so it’s easy to read. Posters are often seen from a distance, so the right colours are essential to draw you in.

Other considerations 

Think about what your poster will look like behind glass because posters will often be placed in shop windows. Also, primary colours can be seen more quickly. However, light colours usually could be better in poster design. Because the text is harder to see unless a dark contrasting background is used, the text on the posters should always have enough contrast to make it stand out.

When designing the poster for your poster campaign. It would be best to consider everything else in the shop windows. Simply put, your poster design needs to stand out from the crowd.

If possible, include QR codes on the poster with links to the event’s Facebook page or website. Please read our article about this here.