Professionally executed poster distribution campaigns have a wide and high target market influence, reaching thousands of members of the public daily. When an event is publicised with a high impact poster distribution campaign the public are bombarded by visual advertisements (posters) for your production/event. In one day a single member of the public may see a hundreds of your posters or even thousands of your posters and of course every single poster might be seen and read by hundreds or even thousands of potential clients.
Research shows that the average lifespan of a poster in a shop window is approximately four weeks, in that time thousands of people will have walked by your posters or sat and read your posters. This repetition of visual exposure towards potential customers created by a high impact poster distribution campaign gives your event the highest chance of being remembered and therefore attended.