Printed poster advertising can be dated as way back as the 15th century; the poster in its modern format arrived around circa 1860. With the invention of lithography, brilliantly coloured signs can be made quickly and cost-effectively. By the 1890s, the technique of printing posters had spread throughout the whole of Europe.
With the world going to war in 1914, the poster became an art form that could affect history. Politically powerful propaganda poster campaigns could quickly be produced and create an immediate impact. We all know the famous Uncle Sam pointing at the viewer, a forceful call to duty to the American public during World War 1.
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